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Managing Forward: How to Move From Measuring the Past to Managing the Future
Claes Fornell, Larry Freed
Worzilla
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
Palgrave Macmillan
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
Palgrave Macmillan
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