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Douglas B Holt
Books by Douglas B Holt
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[ How Brands Become Icons: The Principles of Cultural Branding ] By Holt, Douglas B ( Author ) [ 2004 ) [ Hardcover ]
Douglas B Holt
Harvard Business School Press
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How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt (1-Oct-2004) Hardcover
Douglas B Holt
Harvard Business School Press (1 Oct. 2004)
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Leveraging Cultural and Political Authority: A Cultural Model of Brand Equity
Douglas B. Holt
Harvard Business School Press
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Managing Brand Loyalty as a Social Network
Douglas B. Holt
Harvard Business School Press
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Harvard Business School Press (1 Oct. 2004)View Details ›
Harvard Business School PressView Details ›