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Fred Wiersema
Books by Fred Wiersema
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Michael Treacy, Fred Wiersema
Basic Books
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The New Market Leaders: Who's Winning and How in the Battle for Customers
Fred Wiersema
Free Press
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The New Market Leaders: Who's Winning and How in the Battle for Customers
Fred Wiersema
Free Press
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The B2B Agenda: The Current State of B2B Marketing and a Look Ahead
Fred Wiersema
Institute for the Study of Business Markets
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FT Press Delivers: Profiles of Remarkable Business People
Fred Wiersema, Dean LeBaron, Michael F. Golden, John Kao, Captain D. Michael Abrashoff, Gary Hirshberg, Nancy F. Koehn
Audible Studios
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Institute for the Study of Business MarketsView Details ›