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The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
Gerald E. Smith
Pearson FT Press
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Schooling the Prophet, How the Book of Mormon Influenced Joseph Smith and the Early Restoration
Gerald E. Smith
Neal A. Maxwell Institute for Religious Scholarship
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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing)
Gerald E Smith
Emerald Group Publishing Limited
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