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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour) (Volume 3)
Gordon R. Foxall
Routledge
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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
Gordon R. Foxall
Routledge
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The Behavioural Economics of Brand Choice
Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, Vistoria K. James
Palgrave Macmillan
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Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of ... An article from: The Psychological Record
Ji Yan, Gordon R. Foxall, John R. Doyle
The Psychological Record
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