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Holt, Douglas
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Holt, Douglas
Oxford University Press, USA
38.07
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Douglas Holt, Douglas Cameron
Oxford University Press
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[ How Brands Become Icons: The Principles of Cultural Branding ] By Holt, Douglas B ( Author ) [ 2004 ) [ Hardcover ]
Douglas B Holt
Harvard Business School Press
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Oxford University PressView Details ›![[ How Brands Become Icons: The Principles of Cultural Branding ] By Holt, Douglas B ( Author ) [ 2004 ) [ Hardcover ]](https://www.ebooknetworking.net/books/noimage.jpg)