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John J. Coffey
Books by John J. Coffey
21 books
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Doing a return-on-investment analysis.(Database Marketing): An article from: ABA Bank Marketing
John J. Coffey, Gene Palm
Thomson Gale
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Seeing is believing: mapping MCIF data. (Database Marketing).(Marketing Customer Information File): An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Using your MCIF for Asset/Liability Management. (Database Marketing).(Brief Article): An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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Why householding is important in an MCIF. (Database Marketing).(Brief Article): An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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How to integrate your bank's profit system into the CRM.(Customer relationship management): An article from: ABA Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Using HFTP data for pricing decisions. (Database Marketing).(Brief Article): An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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The new alchemy: turning transaction data into gold.(Database Marketing): An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Installing Your MCIF.(Brief Article): An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Using Your MCIF to Increase Profits.: An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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Using demographic data. (Database Marketing).: An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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Why you should be interested in cost accounting.(Database Marketing): An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Using what-if analysis to increase profit.(Database Marketing)(applying Customer relationship management technique): An article from: ABA Bank Marketing
John J. Coffey, Gene Palm
Thomson Gale
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What is Funds Transfer Pricing?(Brief Article): An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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MCIFs In A Nutshell.: An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Using credit scores with your database. (Database Marketing).: An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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Learning from history.(Database Marketing)(Use of relational marketing databases to look at customer's financial patterns): An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Football and the game of selling.(Database Marketing): An article from: Bank Marketing
Gene Palm, John J. Coffey
Bank Marketing Assn.
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Lessons in ACH data. (Database Marketing).(automated clearing house transactions)(Column): An article from: Bank Marketing
John J. Coffey
Bank Marketing Assn.
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The profit decile report: an eye-opener.(Database Marketing): An article from: ABA Bank Marketing
John J. Coffey, Gene Palm
Thomson Gale
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Assessing the value of your customers.(Database Marketing): An article from: Bank Marketing
John J. Coffey, Gene Palm
Bank Marketing Assn.
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Investing in your customers.(Database Marketing): An article from: Bank Marketing
Gene Palm, John J. Coffey
Bank Marketing Assn.
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