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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Paul Nunes
Harvard Business Review Press
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Harvard Business Review (January-February 2011, Special Double Issue)
Michael Porter, Mark Kramer, Paul Nunes, Tim Breen, Mark W. Johnson, Matthew J. Eyring, Hari Nair, Rita Gunther McGrath, Chris Trimble, Joan E. Ricart
Harvard School of Business
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Big Bang Disruption: Strategy in the Age of Devastating Innovation
Larry Downes, Paul Nunes
Portfolio
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