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The IMC Case Book: Cases in Integrated Marketing Communications
Susan K. Jones
Midwest Marketing Education Foundation
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
J. Stephen Kelly PhD, Susan K. Jones, Richard A. Hagle
Racom Communications
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Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
Susan K. Jones
Racom Communications
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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
Susan K. Jones, Ted Spiegel
Cengage Learning
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Readings & Cases in Integrated Marketing Communications
J. Steven Kelly, Susan K. Jones
Racom Communications
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Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing
Susan K. Jones
Maximum Press
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Creative Strategy in Direct & Interactive Marketing, Third Edition
Susan K Jones
Racom Communicatons and Direct Marketing Association
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The IMC Handbook
J. Steven Kelly, Susan K. Jones
Racom Communications
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