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Susan Mucha
Books by Susan Mucha
19 books
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Getting in tune: your marketing goal: a quality value proposition aligned with the right target market.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Maintaining mindshare in EMS: does your firm have a formal program for sharing customer information?(Focus on Business): An article from: Circuits Assembly
Susan Mucha
Thomson Gale
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DFX--facilitating EMS/OEM communication: effective DFX can translate to big savings in cost and process inefficiencies.(EMS): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Calculating the total costs of offshore outsourcing: is your product suited for offshore manufacturing?(EMS): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Recession-Based marketing: EMS faces the perfect storm: old school meets new school, and both have something to learn.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Bad fit customers: when should EMS providers say good-bye?(Electronics Manufacturing Services): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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EMS prospecting: a strategy or technology approach? Set up your sales process first, and then design software to support it.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
Thomson Gale
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EMS differentiation through branding.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Building OEM-EMS relationships: the strongest relationships begin during the sales process and involve the EMS provider and OEM.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Selling EMS: using reps: part II of our look at sales strategies opines on the dynamics of hired guns.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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'There are changes every day': three EMS providers discuss challenges and opportunities of adopting lead-free practices.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Do EMS Market Trends affect your EMS brand? EMS cycles are like the California housing market. Here's how to manage your risk.(Focus on Business)(Company overview): An article from: Circuits Assembly
Susan Mucha
Thomson Gale
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Niche services continue to grow in mid-tier EMS models: the cycle has (for now) trended toward specialized service.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
Thomson Gale
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What backgrounds build the best program manager? Six execs give their takes on the "face" of the EMS company.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
Thomson Gale
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Selling EMS: strategies continue to evolve; Your sales structure should align with your business model.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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OEM squeeze play: tougher terms for EMS players: how can EMS companies remain flexible in today's economy?(EMS): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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The EMS marketing balancing act: optimizing expenditures means building awareness through the right vehicles.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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Smooth transitions: project launch is distinctly different from program management, and demands its own set of procedures.(Focus on Business): An article from: Circuits Assembly
Susan Mucha
Thomson Gale
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Retaining OEM customers in today's economy: EMS providers should develop consistent management processes to retain their good-fit OEM customers.(Focus ... An article from: Circuits Assembly
Susan Mucha
UP Media Group, Inc.
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