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Global Marketing: AND Research Methods for Business Students: A Decision-oriented Approach
Sven Hollensen, Mark Saunders, Adrian Thornhill, Philip Lewis
Financial Times Prentice Hall
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Marketing Planning: A Global Perspective
Sven Hollensen
McGraw Hill Higher Education
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Marketing Research: AND SPSS for Windows Step-by-Step, a Simple Guide and Reference, 14.0 Update: An International Approach
Darren George, Paul Mallery, Marcus Schmidt, Sven Hollensen
Financial Times Prentice Hall
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