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Thomas V. Bonoma
Books by Thomas V. Bonoma
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Industrial Market Segmentation: A Nested Approach (Report No 83-100)
Thomas V. Bonoma
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Major Sales: Who Really Does the Buying? (HBR OnPoint Enhanced Edition)
Thomas V. Bonoma
Harvard Business Review
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How to Segment Industrial Markets
Benson P. Shapiro, Thomas V. Bonoma
Harvard Business Review
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