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Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)
William O. Bearden,
Irwin Professional Pub
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Scaling Procedures: Issues and Applications
Richard G. Netemeyer, William O. Bearden, Subhash Sharma
SAGE Publications, Inc
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
William O. Bearden, Richard G. Netemeyer
SAGE Publications, Inc
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
William O. Bearden, Richard G. Netemeyer, Mary F. Mobley
SAGE Publications, Inc
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Marketing: Principles and Perspectives
William O. Bearden
Irwin/McGraw-Hill
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Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge
William O. Bearden
McGraw-Hill Education
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