The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.
Strategic Newspaper Management
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Book Details
Author(s)Conrad C. Fink
PublisherPearson
ISBN / ASIN0023377313
ISBN-139780023377310
AvailabilityUsually ships in 1-2 business days
Sales Rank3,531,742
CategoryLanguage Arts & Disciplines
MarketplaceUnited States 🇺🇸
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