Marketing Research

Name: Marketing Research
Author: Donald S. Tull
ISBN: 9780024219329

Author Donald S. Tull

Publisher Prentice Hall

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Book Details

Author(s)Donald S. Tull

PublisherPrentice Hall

ISBN / ASIN0024219320

ISBN-139780024219329

Sales Rank7,103,691

MarketplaceUnited States 🇺🇸

Description ▲

Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.