Social Marketing
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Book Details
Author(s)Philip Kotler
PublisherFree Press
ISBN / ASIN0029184614
ISBN-139780029184615
AvailabilityUsually ships in 1-2 business days
Sales Rank3,387,230
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
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