Contemporary cases in consumer behavior
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Book Details
Author(s)Blackwell, Roger D
PublisherDryden Press
ISBN / ASIN0030169615
ISBN-139780030169618
AvailabilityIn Stock.
Sales Rank4,294,319
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
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