Small Business: An Entrepreneur's Plan

Name: Small Business: An Entrepreneur's Plan
Author: Lee A. Eckert, J.D. Ryan, Robert J. Ray
ISBN: 9780030965852

Author Lee A. Eckert, J.D. Ryan, Robert J. Ray

Publisher Dryden Pr

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Book Details

Author(s)Lee A. Eckert, J.D. Ryan, Robert J. Ray

PublisherDryden Pr

ISBN / ASIN0030965853

ISBN-139780030965852

AvailabilityUsually ships in 1 to 3 weeks

Sales Rank7,536,855

MarketplaceUnited States 🇺🇸

Description ▲

This work aims to show readers how to combine vision with skill, aptitude and market opportunities when running a small business. Global issues are integrated throughout the text. There is emphasis on guerilla marketing techniques and customer service.