The End of Fashion: How Marketing Changed the Clothing Business Forever

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

• Overdressed: The Shockingly High Cost of Cheap Fashion
• Deluxe: How Luxury Lost Its Luster
• The Beautiful Fall: Fashion, Genius, and Glorious Excess in 1970s Paris
• The Little Dictionary of Fashion: A Guide to Dress Sense for Every Woman
• The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
• Fashion (Oxford History of Art)
• Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano
• Marketing Fashion, Second edition: Strategy, Branding and Promotion
• Dior by Dior (V&A Fashion Perspectives)
• Fashionopolis: The Price of Fast Fashion and the Future of Clothes