Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

• American Icon: Alan Mulally and the Fight to Save Ford Motor Company
• Crash Course: The American Automobile Industry's Road to Bankruptcy and Bailout-and Beyond
• Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
• Overhaul: An Insider's Account of the Obama Administration's Emergency Rescue of the Auto Industry
• Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry
• Car Guys vs. Bean Counters: The Battle for the Soul of American Business
• Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty
• Barbarians at the Gate: The Fall of RJR Nabisco
• Six Men Who Built the Modern Auto Industry
• Comeback: The Fall & Rise of the American Automobile Industry