He maintains that the common denominator connecting successful people with successful enterprises is a devotion to ethical and spiritual principles. He emphasizes the "laws of life" - truthfulness, perseverance, thrift, enthusiasm, humility and altruism - that can help everyone discover and develop their individual abilities. The practical steps he presents can improve anyone's personal and professional life.
They include: finding the positive in every negative, investing yourself in your work, giving the extra ounce, controlling your thoughts for effective action, winning through humility, and discovering new frontiers. Taken as a whole, these steps will help readers make lasting friendships and reap significant financial rewards.