At the heart of these paradoxes lies change--change that is occurring at an increasing rate. The more certain we are of the future, say the authors, the more likely we are to be wrong. To support their argument, they cite both online and real-world examples, including Xerox, eBay, Kodak, and Cisco. Their observations, if not groundbreaking, are certainly accurate. For instance, the Paradox of Size--the bigger your company, the smaller it needs to appear--has been explored at length in Customers.com. Similarly, the need for continual innovation--even to the detriment of your core business--is a paradox that merits attention and one that readers of The Innovator's Dilemma will recognize.
The Visionary's Handbook is about more than just paradoxes, though. Interspersed throughout its pages are exercises challenging readers to pencil in the future they want to see, to visualize and outline their success. Some may find these exercises a valuable and practical addition to the text. Broadly conceived and thought-provoking, The Visionary's Handbook will be an eye opener for many readers. --Demian McLean