Conquering Uncertainty: Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment (Businessweek Books)

Focusing on the evaluation of competition and "business seasons" over time, this text offers practical advice on what leaders can and cannot do in response to these "seasonal" changes. The author (a scientist and international consultant) contests that through the study of natural laws, business people can focus on the "big picture" - even as business changes over time. The intention of this text is to shed light on business problems, using scientific methods and natural laws in an easy-to-understand model that translates to business cycles. The book also offers business people ways of thinking that yield value for a variety of everday situations. The central theory is that by determining which position in the evolutionary cycle the business is in, the most appropriate strategy can be found.