Fundamentals of Marketing
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Book Details
Author(s)William J. Stanton
PublisherMcGraw-Hill Inc.,US
ISBN / ASIN0070608482
ISBN-139780070608481
MarketplaceFrance 🇫🇷
Description ▲
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.