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Corporate Information: Strategy and Management; Text and Cases

Author F. Warren McFarlan Lynda M. Applegate Ro
Publisher McGraw-Hill
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Book Details
PublisherMcGraw-Hill
ISBN / ASIN0070635846
ISBN-139780070635845
Sales Rank10,521,790
MarketplaceUnited States 🇺🇸

Description

The text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with it.