Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy

Name: Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
Author: Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best
ISBN: 9780071109154

Author Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best

Publisher McGraw Hill Higher Education

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Book Details

Author(s)Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best

PublisherMcGraw Hill Higher Education

ISBN / ASIN0071109153

ISBN-139780071109154

Sales Rank1,524,675

MarketplaceUnited States 🇺🇸

Description ▲

Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.