Strategic Management: Formulation, Implementation, And Control

Name: Strategic Management: Formulation, Implementation, And Control
Author: John A. Pearce, Richard B. Robinson
ISBN: 9780071112154

Author John A. Pearce, Richard B. Robinson

Publisher Mcgraw-Hill (Tx)

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Book Details

Author(s)John A. Pearce, Richard B. Robinson

PublisherMcgraw-Hill (Tx)

ISBN / ASIN0071112154

ISBN-139780071112154

MarketplaceIndia 🇮🇳

Description ▲

This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.