Operations Management: Integrating Manufacturing and Services [With CD (Audio)]

Previously known as "Fundamentals of Operations Management, Operations Management: Integrating Manufacturing and Services (with Student CD and PowerWeb) 5/e" offers a broad and relatively non-quantitative overview of the field of operations management and provides a "big picture" perspective that should appeal to a variety of business majors-not just those students majoring in operations management. Reflecting the background of its authors, "Operations Management: Integrating Manufacturing and Services" has arguably the strongest coverage of services of any introductory book on the market. Its treatment of both manufacturing and services, as its new title suggests, is again more fully integrated than other competing textbooks.