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Corporate Strategy: Resources and the Scope of the Firm

Author David Collis, Cynthia Montgomery
Publisher McGraw-Hill Education (ISE Editions)
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Book Details
ISBN / ASIN007114465X
ISBN-139780071144650
Sales Rank9,566,741
MarketplaceUnited States 🇺🇸

Description

Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.