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Services Marketing, 2nd Edition

Author Mary Jo Bitner, Valarie A. Zeithaml
Publisher Irwin McGraw-Hill
Category Customer services
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Book Details
Author(s)Mary Jo Bitner, Valarie A. Zeithaml
PublisherIrwin McGraw-Hill
ISBN / ASIN0071169946
ISBN-139780071169943
Sales Rank13,652,374
CategoryCustomer services
MarketplaceUnited States 🇺🇸

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