Business Marketing: Connecting Strategy, Relationships and Learning
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Book Details
Author(s)F.Robert Dwyer, John F. Tanner
PublisherMcGraw Hill Higher Education
ISBN / ASIN0071244387
ISBN-139780071244381
Sales Rank4,820,576
MarketplaceUnited States 🇺🇸
Description ▲
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.