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Principles of Service Marke…

Service Management: With Student CD: Operations, Strategy, Information Technology

Author James A. Fitzsimmons
Publisher McGraw Hill Higher Education
Category Service industries
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Book Details
ISBN / ASIN0071244409
ISBN-139780071244404
MarketplaceIndia 🇮🇳

Description

This is the most comprehensive and widely used introduction to service operations on the market. It is written by one of the top authorities on the subject.
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