Written with a managerial focus, new product management by crawford and di beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." many new examples, cases, and research along with the most current topics highlight the new edition of new product management.