Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
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Book Details
Author(s)Richard Freed, Joe Romano
PublisherMcGraw-Hill
ISBN / ASIN007139687X
ISBN-139780071396875
Sales Rank2,205,883
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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