Jack Trout on Strategy

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

• Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
• Explores Trout's major themes, including survival, perception, differentiation, and more
• Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

• Repositioning: Marketing in an Era of Competition, Change and Crisis
• Marketing 4.0: Moving from Traditional to Digital
• Positioning: The Battle for Your Mind
• The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
• Made to Stick: Why Some Ideas Survive and Others Die
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
• Differentiate or Die: Survival in Our Era of Killer Competition
• Visual Hammer: Nail your brand into the mind with the emotional power of a visual
• Battlecry: Winning the battle for the mind with a slogan that kills.
• Focus: The Future of Your Company Depends on It