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The Product Managers Handbook, 3E

Author Linda Gorchels
Publisher McGraw-Hill
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Book Details
PublisherMcGraw-Hill
ISBN / ASIN0071459383
ISBN-139780071459389
Sales Rank1,141,978
MarketplaceUnited States 🇺🇸

Description

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.