The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand
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Book Details
Author(s)Ilana Edelstein
PublisherMcgraw Hill Book Co
ISBN / ASIN0071817646
ISBN-139780071817646
MarketplaceFrance 🇫🇷
Description ▲
The Patron Way Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry. Full description