Strategic Marketing Management Cases w/Excel Spreadsheets

Name: Strategic Marketing Management Cases w/Excel Spreadsheets
Author: David Cravens, Charles Lamb, Victoria Crittenden
ISBN: 9780072514827

Author David Cravens, Charles Lamb, Victoria Crittenden

Publisher McGraw-Hill/Irwin

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Book Details

Author(s)David Cravens, Charles Lamb, Victoria Crittenden

PublisherMcGraw-Hill/Irwin

ISBN / ASIN0072514825

ISBN-139780072514827

Sales Rank944,003

MarketplaceUnited States 🇺🇸

Description ▲

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.