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Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD)

Author Arthur A., Jr. Thompson, Arthur Thompson, Gregory Stappenbeck
Publisher Mcgraw-Hill College
Category Business & Economics
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71.00 USD
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Book Details
ISBN / ASIN0072820098
ISBN-139780072820096
Sales Rank2,150,301
MarketplaceUnited States 🇺🇸

Description

"The Business Strategy Game" is the No. 1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. "The BSG" helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.
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