Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

Name: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
Author: William D. Perreault, E. Jerome McCarthy
ISBN: 9780072935899

Author William D. Perreault, E. Jerome McCarthy

Publisher Mcgraw-Hill College

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Book Details

Author(s)William D. Perreault, E. Jerome McCarthy

PublisherMcgraw-Hill College

ISBN / ASIN0072935898

ISBN-139780072935899

Sales Rank2,277,485

MarketplaceUnited States 🇺🇸

Description ▲

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.