Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

Name: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
Author: William D. Perreault, E. Jerome McCarthy
ISBN: 9780072935899

Author William D. Perreault, E. Jerome McCarthy

Publisher Mcgraw-Hill College

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

⌛ 🇮🇳 India pricing being fetched… Prices will appear once fetched — usually within a few minutes.

View in: 🇺🇸 USA

Book Details

Author(s)William D. Perreault, E. Jerome McCarthy

PublisherMcgraw-Hill College

ISBN / ASIN0072935898

ISBN-139780072935899

MarketplaceIndia 🇮🇳

Description ▲

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.