Strategic Management: Formulation, Implementation, and Control
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Book Details
Author(s)John A Pearce, Richard B Robinson Jr
PublisherIrwin/McGraw-Hill
ISBN / ASIN0072980079
ISBN-139780072980073
Sales Rank1,920,553
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
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