Strategic Dynamics: Concepts and Cases
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Book Details
PublisherMcGraw-Hill/Irwin
ISBN / ASIN0073122653
ISBN-139780073122656
Sales Rank681,023
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Strategic Dynamics: Concepts and Cases, by Burgelman, Grove, and Meza offers unique and valuable insight into strategy making for companies in information technology-driven industries. It is the product of over twelve years of teaching and research based on a unique combination of academic (Stanford’s Robert Burgelman) and industry (Intel’s Andy Grove) experience. The key themes and conceptual frameworks discussed in this book, along with its case studies and industry notes, provide instructors and students with a more complete viewpoint on the dynamic interactions of companies within industries and between industries than is typically found in books on strategy and technology strategy.
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