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The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM

Author Joseph Dominick
Publisher McGraw-Hill Humanities/Social Sciences/Languages
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Book Details
ISBN / ASIN0073348503
ISBN-139780073348506
AvailabilityUsually ships in 24 hours
Sales Rank2,405,226
MarketplaceUnited States 🇺🇸

Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.