Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Corporate Communication
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Book Details
Author(s)Paul A Argenti
PublisherMcGraw-Hill Education
ISBN / ASIN007340327X
ISBN-139780073403274
AvailabilityUsually ships in 1-2 business days
Sales Rank154,981
MarketplaceUnited States 🇺🇸
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