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Business Research Methods, 12th Edition

Author Donald R. Cooper
Publisher McGraw-Hill Education
Category Business & Economics
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Book Details
ISBN / ASIN0073521507
ISBN-139780073521503
AvailabilityIn Stock.
Sales Rank260,256
MarketplaceUnited States 🇺🇸

Description

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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