International Marketing

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

• Marketing Management: Knowledge and Skills, 10th Edition
• Strategic Marketing
• Consumer Behavior: Buying, Having, and Being (12th Edition)
• International Management: Culture, Strategy, and Behavior
• Fundamentals of Selling
• Operations Strategy: Text and Cases
• Fundamentals of Management: Essential Concepts and Applications (8th Edition)
• Operations Management
• Essentials of Entrepreneurship and Small Business Management 8th edition
• International Business: Perspectives from developed and emerging markets