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Selling: Building Partnerships

Author Stephen B. Castleberry, John F. , Jr. Tanner
Publisher Mcgraw Hill Book Co
Category Business & Economics
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Book Details
ISBN / ASIN0073530018
ISBN-139780073530017
MarketplaceIndia 🇮🇳

Description

Selling: Building Partnerships Emphasizes throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. It includes a complete discussion of how effective selling and career growth are achieved through planning and continual learning.
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