International Business: Competing in the Global Marketplace, Postscript 1998

By focusing on managerial implications, this text presents a critical in-depth look at international business. Students learn to assess the special roles of global business' various functions while gaining exposure to the disciplines strategies and structures. Theories, presented in a clear and interesting manner, heighten students' interest. Insightful and colorful pedagogical features such as the Country Focus Boxes and real world cases serve to reinforce and improve student mastery of the chapter material.