Management
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Book Details
Author(s)Kathryn M. Bartol, David C. Martin
PublisherMcgraw-Hill College
ISBN / ASIN0073986542
ISBN-139780073986548
Sales Rank12,852,705
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The key managerial functions of planning, leading, organizing and controlling are at the centre of this text. Four main themes are emphasized - managing diversity, global perspectives, managing innovation and valuing quality - and new topics examined include electronic means to facilitate communication, entrepreneurs working from home, downsizing trends, outsourcing, strategic hypercompetition and computer assisted group decision making. Learning aids include case studies, management exercises and management skills boxed features.
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